Web Designing Company in Chennai

Web Designing

Internet is an only tool for fastest and more reliable stream of business to market products/ services to the global market.

Interactivity with good design, we believe, enhances the sheer surfing experience of a visitor. Over time we have evolved an uncomplicated GUI sense that works well with users.

• More aesthetic and eye-catching
• Allow quick downloads and easy to navigate
• Ensure that most browsers support them
• More Interactive, Creative and Innovative
• Pleasant look and mind glowing design
• Easy use of search engine spiders to index your web site
• Make the website professional to view it effectively for the customer

NEW GENE TECHNOLOGIES - Software Concern in Chennai

NEW GENE TECHNOLOGIES is an IT services firm providing world-class service in all aspects of enterprise transformation from strategy and processes to information technology with the vision to see beyond the ordinary and power to create real change. New Gene offers a wide spectrum of services, spanning across technologies addressing critical business needs. New Gene believes in efficient time management and assures timely execution of services undertaken.

NEW GENE is a pioneering enterprise solutions provider and focuses on business automation and optimized deployment of computing power to facilitate availability of viable information systems and enhanced communication channels.

We have provided viable software solutions for several firms, and have experienced the success of customer-satisfaction, which is our prime goal in business. We have also acquired over the years, and un-rivaled reputation in providing Web-related solutions for different business houses on various scales.

New Gene provides customized software development, Web designing and Web Application Development. Our expertise extends across a range of technologies internet solutions, Client / Server applications.

New Gene Technologies incorporated in 2004 is focused to and existing for more than 6 years in this field. We have a very good technical team in the order of Project Manager, System Analyst, Team Leader, Software Developer, and Testers.

We are developing customized software as per the client's requirements using Visual Basic 6.0, SQL Server 2005, Crystal Reports 8.5, PHP, Java Technology, JSP, VB.Net, C # and ASP.Net.

We are the software service provider with excellent support, service and quality. We are able to develop any type of projects with any type of Programming Languages.

We have more than 100 clients based on Trading, manufacturing, real estate, construction, online shopping, matrimonial, Interiors, Cargo and shipping, Transport, Leather industries, etc..

www.newgenetech.com

 

 

E-Commerce Solution / Online Shopping Cart Application:

www.newgenetech.com

http://ping.fm/WSl6X

Content Management System (CMS)

Content Management System (CMS) is a fast, flexible, dynamic, creative, web based and SEO friendly Software System. A professional is not required to use and handle this system and anyone who can operate compute, can use and handle this CMS System. All contents like Text, Images, Videos, etc. are created as modules and can be updated by admin dynamically.

Irrelevant of your business, our CMS will be useful for website content quality, SEO content optimization, etc. Our CMS software has multiple features like category sections, testimonials, client portfolio, newsletters, press release, knowledge room, case study and many more. We are providing professional and leading CMS solutions in PHP Programming.

This system will have option to search the data by searching for keywords, authors, date of creation, etc. This web based CMS can store and manage a company�s electronic documents so that the employee of the company can reuse the information across different applications. The core application of the CMS is to manage contents during its entire lifecycle of creation through publishing.

Features

User friendly pages in Front and Admin
SEO compatible CMS pages
Text, Images and Videos updates
Download / Upload articles
Business Documents updates
News / Events updates
Modules integration
Training material
Easy User & Group management
Online manual

http://ping.fm/AUYYd

http://www.newgenetech.com/content-management-system.html

Content Management System (CMS) is a fast, flexible, dynamic, creative, web based and SEO friendly Software System. A professional is not required to use and handle this system and anyone who can operate compute, can use and handle this CMS System. All contents like Text, Images, Videos, etc. are created as modules and can be updated by admin dynamically.

Irrelevant of your business, our CMS will be useful for website content quality, SEO content optimization, etc. Our CMS software has multiple features like category sections, testimonials, client portfolio, newsletters, press release, knowledge room, case study and many more. We are providing professional and leading CMS solutions in PHP Programming.

This system will have option to search the data by searching for keywords, authors, date of creation, etc. This web based CMS can store and manage a company�s electronic documents so that the employee of the company can reuse the information across different applications. The core application of the CMS is to manage contents during its entire lifecycle of creation through publishing.

Features

User friendly pages in Front and Admin
SEO compatible CMS pages
Text, Images and Videos updates
Download / Upload articles
Business Documents updates
News / Events updates
Modules integration
Training material
Easy User & Group management
Online manual

http://ping.fm/dlT09

E-Commerce Solution / Online Shopping Cart Application

This product is online application which is developed using Web Technologies like PHP, XML and databases my SQL. This product can be used in multiple branches with multi user environment through internet and intranet

This product covers Offers, Discounts, Coupons, Specials, Department, Category, Product, Manufacturer, Customer, Redeems, Reviews, Payments, Orders, Sales and Gateway modules. All the Cart Catalogs can be controlled by Admin.
Wish List

Wish List can be created by customer to generate the order quickly whenever they login to purchase the products.

System also maintains customer's previous purchase lists from which they can edit the products and continue the purchase.
Department / Category

System maintains Department and Category through which searching and purchasing the products are very easy and user-friendly. Product Search can be made based on Department and Category.

Products
Some of the attributes can be set to each product.

Cost price
Sales price
Min. Order Qty
Tax Class
Images
Out of Stock Status
Stock Subtraction
Dimension (L x W x H) and weight

Shopping Cart
At any point of time, customer can check their products purchased in the Cart and it can also be modified before confirming the order. System also keeps the last purchase list in the cart from the last login which was not made into order. Cart keeps Products only for next visit. This feature is very useful when logout the system by time-out error or some other reasons. Customer can also clear their cart whenever they need. Delivery Address will be displayed from Customer master and it can be changed here.

Payment Gateway
When confirming the order, customer has to select the payment mode through Cash, Cheque or Credit Card. When Credit Card is selected, it will be routed to the Payment Gateway. Customer should pay the amount by using Payment Gateway like PayPal, Authorize.Net, Bank Transfer, etc.

Redeem Points
Gift or Discount voucher can be given based on Redeem Value option. System calculates the redeem value for each purchase of each customer. Whenever customer purchases, their redeem points will be calculated and updated. When Max. Redeem Points is reached, customer can avail the gift or discount.

Review
Customer can post their suggestions about Products, Services and website as reviews. Reviews will be displayed in Store Front Catalog.

Coupon
Discount Coupon can be issued to Customers to avail the Discount on Purchase. Coupon No. is to be given when customer finishes the purchase and before confirming the order. Coupon Usage and Validity can also be given.

Discount & Special
Discount and Special Discount can be given for each Product with validity period. Ex. When purchase 3 Quantities, 5% Discount is allowed.

Free Offer
Offers can also be given for each Product based on Package Purchase. Ex. When purchase 5 Quantities, 1 Qty is free.

Telephone Order
Order received by Telephone can be maintained in the system. Based on the Telephone Order, Delivery can be done. Product Search is given in this module. Customer Id is to be entered for existing customer and New Customer can be created here.

Delivery Order
Based on Online Order and Telephone Order, Delivery of the Products will be confirmed to the Customers by email with Delivery Date/ Time. Invoice will be generated and attached with Delivery Order. For Cash on Delivery option, Payment will be received upon Product Delivery and it will be maintained in the System. Delivery Pending, Customer Outstanding and Sales can be viewed.

Settings
Some of the settings can be done to manage the display of products.

Default Items per Page in Admin
Default Items per Page in Catalog
Display Prices with Tax (YES / NO)
Invoice No. Starting
Invoice No. prefix
Default Customer Group
Login Display Price (YES / NO)
Approve New Customer (YES / NO)
Guest Checkout (YES / NO)
Display Stock (YES / NO)
Stock Checkout (YES / NO)
Allow Reviews (YES / NO)
Display Product Weight (YES / NO)

General Features

Product is classified with Category, Sub Category and Brand (Manufacturer).
Search option is given to search any product, category or brand very easily and conveniently.
Customer Reviews option is given.
Customer can be maintained with Customer Group.
Discount Price to some products can be given based on volume of quantities and period of time.
Special Offer Price to some products can be given based on period of time.
Related Products can be assigned to all products.
Product Wish List and Last Purchase List can be maintained thereby minimizing the customer's searching time.
Customer can view their account information and all previous purchase information.
Product Images can be resized in different locations.
Backup / Restore of data is given.
Import and Export of data to XL is given.
Cash on Delivery option is given thereby maintain the customer outstanding.
Telephone order can also be done.
Pending Delivery can be maintained.

Additional Features

Multi Language
Multi Currency
Import / Export of Data to Excel
Backup / Restore of Data
Error Logs
Tax / Length / Weight Classes
Shipping / Payment details
User / User Groups

Multi Level Marketing (MLM) - New Gene Technologies

Our MLM Software is Complete; automated web based "MLM Software" for MLM Business Solution. With our software facilities, you can grow your business and networks in very short time. Most of the MLM companies are giving end-result loss due to poor MLM software management.

We have the following available modules;

Online Member Registration
Member's Administration
Member Certificate
Member Profiles
E-Pin Generation
Payment Calculation based on Plan
Payout Generation
Payment Settlement
Member's Payment details
Members PIN Bank
Search E-Pin
Pin Statement
Genealogy
Daily Closing
Revenue Tracking
SMS and Email Integration
Accounts Summary
Payment Gateway
MLM Products Plans
MLM Benefits integration
Alerts and Reminders
Edit /View Profiles and Transactions
Activate / Deactivate members

http://ping.fm/y250B

Retail Management (POS) with ACCOUNTS / INVENTORY / BAR CODING

Retail Management (POS) with ACCOUNTS / INVENTORY / BAR CODING

Retail Management Software contains Billing, Inventory and Accounting modules that gives you a simple, efficient and cost-effective method to gain full control over accounting processes of your organization. This simple and reliable software is useful for small and medium business organizations to meet the exact needs of business in cost effective way. It enables to maintain multiple company records, customer-vendor records, tax related and inventory management information, income and expenses details of your organization with the help of advanced barcode technology.

This software is the best billing and accounting program that helps you to manage sales information, purchase information and item details of the company. Simple to use financial accounting software helps to analyze and integrate the business process in best possible way.

This is a unique retail point of sale software that helps independent retailers in their analysis of Point of Sale, Inventory control, Purchasing, Accounting, etc. It helps retailers substantially reduce costs and time-consumption, so they can manage a retail store easily. Our POS system is very user-friendly and is easy to set up, customize and use, it helps you increase productivity, make informed decisions and improve business performance.

Our mission is to deliver value in the form of dynamic & scalable Retail Point of Sale (POS) solution to retailers at an affordable price and determining the business performance.

This software is developed as Windows Based Application using Visual basic, SQL 2000 and Crystal Reports. Multi-Company and Multi-User features are incorporated in this system.

General Features

Import / Export of data
Easy to maintain accurate stock
Flexible to generate various types of reports
Quality and Tested Product
Faster data access
Multiple companies maintenance
Single user and multi user environment
All statements can be generated on date-to-date basis
User rights provision
Flexible – Customization and enhancements are very easy
User friendly – Easy operated with user friendly screens
Backup / Restore of data
Database Search Engine
User Access Rights
Cheque Printing
SMS and Email facility
Address Book Label Printing
Barcode printing


http://ping.fm/4XqVd

Supply Chain Management System - New Gene Technologies

Our Supply Chain Management and Material Management Software is the universal program for Inventory Control & Materials Management from simple invoicing to complex inventory control system designed specially to meet the requirements of small and medium sized enterprises (SME). This software is an intuitive, easy to use, robust, multi-user material inventory business management system with extensive reporting.

Our Supply Chain Management and Material Management Software helps you access real-time inventory information, track part identification information, automate transactions with barcode technology, and manage inventory in multiple locations to help you efficiently manage your material resources and inventory transactions.

The Supply Chain Management and Material Management covers around your material inventory: products, price lists, inventory receipts, shipments, movements, and counts within a company, its organizations, as well as to and from suppliers and customers.
General Features

Multi Location Storage
Barcode Compatibility
User friendly Interface
Generation of inquiries and purchase orders for materials.
Order Processing
Inventory/Stock control management
Management of material traceability
Control of material deliveries
Control of material issues and movements
Category / Sub Category / Brand Maintenance
LPO / IPO Concepts
Integrated Accounting Module
Import / Export of data
Easy to maintain accurate stock
Flexible to generate various types of reports
Faster data access
Multiple companies maintenance
Single user and multi user environment
All statements can be generated on date-to-date basis
User rights provision
Flexible – Customization and enhancements are very easy
User friendly – Easy operated with user friendly screens
Backup / Restore of data
Database Search Engine
User Access Rights
Cheque Printing

http://ping.fm/cZp0e

Financial Management System

Financial Management System is end-to-end solution for a company to handle their day-to-day accounting transactions. All Cash and Bank Transaction can be efficiently performed by this application. This application includes Journal voucher, Petty Cash Voucher, Accounts Payable (Cash Payment Voucher, Cheque Payment Voucher), Accounts Receivable (Cash Receipt Voucher, Cheque Receipt Voucher), Debit Note, Credit Note, PDC Cheques Payment & Receipt, PDC Deposits & Clearing, Cheque Return, Cheque Printing, Allocation, and Voucher Posting.

Financial Accounting Software is complete business management solution to automate the business organization accounting process in an affordable way. Management accounting software provides accounting information on fingertips resulting improved efficiency and productivity of financial status. Financial Accounting Software manages Journal, Payment, Receipt, Debit Note, Credit Note, etc. This system will provide MIS financial information to management as Cash Flow, Income & Expense Analysis, Bank Reconciliation, Profit & Loss, Balance Sheet, Outstanding and Statement of Accounts.

We offer financial accounting software for small, medium and large corporations, with scalable modules handling tasks such as Payables and Receivables. We have built our reputation on creating and customizing leading edge, scalable, and user friendly systems that can be used in the real world of business.
General Features

Multi Company Accounting
Multi Currency Accounting
Voucher Cancellation
Cost Center Concepts
Handling of Prepaid Transactions
Balance Sheet with various options
Profit & Loss with various options
Daily / Monthly summaries of Account, Account Group and Cost Center
Customer / Supplier Ageing Analysis
Customer / Supplier Outstanding
Payment Reminder
Receipt Alert
Handling of PDCs
Bank Reconciliation
Statement of Accounts for Account & Account Group

Supply Chain Management System - New Gene Technologies

Our Supply Chain Management and Material Management Software is the universal program for Inventory Control & Materials Management from simple invoicing to complex inventory control system designed specially to meet the requirements of small and medium sized enterprises (SME). This software is an intuitive, easy to use, robust, multi-user material inventory business management system with extensive reporting.

Our Supply Chain Management and Material Management Software helps you access real-time inventory information, track part identification information, automate transactions with barcode technology, and manage inventory in multiple locations to help you efficiently manage your material resources and inventory transactions.

The Supply Chain Management and Material Management covers around your material inventory: products, price lists, inventory receipts, shipments, movements, and counts within a company, its organizations, as well as to and from suppliers and customers.
General Features

Multi Location Storage
Barcode Compatibility
User friendly Interface
Generation of inquiries and purchase orders for materials.
Order Processing
Inventory/Stock control management
Management of material traceability
Control of material deliveries
Control of material issues and movements
Category / Sub Category / Brand Maintenance
LPO / IPO Concepts
Integrated Accounting Module
Import / Export of data
Easy to maintain accurate stock
Flexible to generate various types of reports
Faster data access
Multiple companies maintenance
Single user and multi user environment
All statements can be generated on date-to-date basis
User rights provision
Flexible – Customization and enhancements are very easy
User friendly – Easy operated with user friendly screens
Backup / Restore of data
Database Search Engine
User Access Rights
Cheque Printing

Human Resource Management System- New Gene Technologies

New Gene HRMS (called as PaySal) is integrated with various functions of the Human Resource Department including Employee Register, Leave, Attendance, Loan, Payroll, Resignation etc…. It is a sophisticated web based; enterprise wide system and ERP Concepts based system which can be accessed as internet as well as intranet. This is completely designed by HR Professionals and ASP.NET Specialists.

PaySal is a powerful and comprehensive Human Resource Management and Payroll System which is very flexible, easy to use and accurate. PaySal is very useful software for the companies to reduce their paper works and head-aches and simplify the day-to-day and monthly employee and payroll activities. It is very user-friendly and parameter based software where company can calculate all the leaves, loans, advances and other transactions efficiently. It is the feasible solution for streamlining the company’s employees and payroll.

PaySal suites for Small and Medium sized Enterprise (SME) sector companies and it is developed using web technologies like ASP.Net, C#, XML and SQL 2005. This application is developed in such a way to produce good performance in Speed, Accessibility, Technically and Functionally.

PaySal covers Employee, Attendance, Payroll, Leave, Loan, Settlement, Resignation, Gratuity, Bonus, and End of Service Benefit, Overtime, Documents, Promotion and Increment modules. Employees can apply their leaves and loans thru’ this online application and Management can watch and approve these activities. Employees can view their personal records, leave, loan and payroll records by online.

PaySal can be integrated with any Biometric Attendance System. Attendance data retrieved from biometric can be used for payroll calculation. Our database is compliance with any biometric system.

Manual Tracking

Tracking HR and payroll information with sheets is a hectic task for any HR professional and team. Changing any information will have to be applied in all related papers. This may cause the wrong result of calculation which may lead the reporting difficult.

PaySal Automation

PaySal Automation automates many of these processes by introducing specialized Human Resource Management Systems which avoids this kind of manual faults and reduce the manual workload of these administrative activities.

Legal Obligations

PaySal performs many other legal obligations with regard to the employees, which forms part of payroll processing.

Provident Fund
ESI
Profession Tax
TDS provisions
Gratuity

New Gene Technologies About Us

NEW GENE TECHNOLOGIES is a software firm with a world class service in all aspects of enterprise transformation from strategy and processes to info technology with the vision to see beyond the ordinary and power to create real change. New Gene offers a wide spectrum of service, spanning across technologies addressing critical business needs. New Gene believes in efficient time management and assures timely execution of service undertaken.

NEW GENE is a pioneering enterprise solutions provider and focuses on business automation and optimized deployment of computing power to facilitate availability of viable information systems and enhanced communication channels.

New Gene Technologies was started on 2005 and existing for more than 7 years in this field. We have a very good technical team in the order of Project Manager, System Analyst, Team Leader, Software Developer and Testers. We are 20 employees bound company where 15 employees are working in the Technical Development Team.

We are developing customized software as per the client's requirements using Visual Basic 6.0, SQL Server 2000 & 2005, Crystal Reports 8.5, PHP, VB.Net, C # and ASP.Net.

We have provided viable software solutions for several firms, and have experienced the success of customer-satisfaction, which is our prime goal in business. We have also acquired over the years, and un-rivaled reputation in providing Web-related solutions for different business houses on various scales.

New Gene provides Customized Software Development, Client / Server applications, Web Designing and Web Application Development. We are providing Bar Coding Solutions for Inventory / Material Handling. We are the software service provider with excellent support, service and quality.
http://ping.fm/5S0T4

software development solutions NewGeneTechnologies

HR / Payroll Management System, Material Management System, Financial Management System, College Management System , E-Commerce Solutions / Online Shopping System, Retail POS / Distributor POS Management System, Web Design and Web Development

http://ping.fm/sqrTf

E-Commerce Solution / Online Shopping Cart Application:

General Points:

1. Product is classified with Category, Sub Category and Brand (Manufacturer).
2. Search option is given to search any product, category or brand very easily and conveniently.
3. Customer Reviews option is given.
4. Customer can be maintained with Customer Group.
5. Discount Price to some products can be given based on volume of quantities and period of time.
6. Special Offer Price to some products can be given based on period of time.
7. Related Products can be assigned to all products.
8. Product Wish List and Last Purchase List can be maintained thereby minimizing the customer’s searching time and making the order very easy.
9. Customer can view their account information and all previous purchase information.
10. Product Images can be resized in different locations.
11. Backup / Restore of data is given.
12. Import and Export of data to XL is given.
13. Cash on Delivery option is given thereby maintain the customer outstanding.
14. Telephone order can also be done.
15. Pending Delivery can be maintained.

http://ping.fm/cipER

software development solutions

1. HR / Payroll Management System
2. Material Management System
3. Financial Management System
4. College Management System
5. E-Commerce Solutions / Online Shopping System
6. Retail POS / Distributor POS Management System

Off-Page Optimization (SEO)

Off-Page Optimization (SEO)

Defined: Off-page optimisation(off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.

Off-Page SEO Checklist:

• Always start with keyword research, testing and selection 
• Use Keywords in link anchor text
• Obtain links from high ranking publisher sites
• One-way inbound links (not link exchange or reciprocal links) 
• Different keywords in your link-ads from the same site
• Gradual link building technology (no growth spikes) 
• Use relevant keywords near your inbound link (contextual relevance)
• Deep linking (from multiple pages to multiple pages) 
• Target a large list of keywords (5-500+)
• Link from sites with a variety of LinkRanks 
• Track all active keywords and refine strategy as required
• Discontinue campaigns if ranking does not improve
• Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)

Avoid common off-page SEO mistakes:

• Duplicate keywords in link avderts
• Site-wide links causing link growth spikes
• Using on-page SEOs to do the work of specialist off-page SEO's
• Placing random links without keywords near your link adverts

Do not use off-page SEO spamming tactics such as:

• Link farms (sites with 100+ outbound links per page)
• Using irrelevant keywords in your link-ads
• Garbage links
• Link churning
• Hidden inbound links 

Manual Search Engine Submission: we have list of search engines, where we manually list website into relevant categories, which help to build back link for website.
Manual Directory Submission: we have list of directories, where we manually list website into relevant categories, which help to build back link for website
Social Media Marketing: we do social media marketing via twitter, face book, linked in.
Social Bookmarking: we bookmark website store into various social bookmarking website including dig, delicious, reedit so it will help to get strong back link for website.
Article Submission: we submit article into various article related website.
Press Release Distribution: we submit news, press release into press release website.
Blog Creation, updating and promotion: we create small weblog related services and create nice blog into blog website and promote that blog into blog website dir.
Forum posting: we participate in website related forum and post thread and reply to related post.
Classified ads Creation & Posting: we do online advertisement by participating in classified website.
RSS feed submission: we take rss feed of website and blog site and promote that rss feed into various rss feed dir.

On Page Optimization - Search Engine Optimization

On Page Optimization

Getting a good ranking in a search engine hasn’t been the easiest thing for many. Search engines are getting more smarter & intelligent everyday, so now it takes more than just good content to top your competitors.

On page optimization is one of the very first step of SEO which every webmaster should look into. It probably won’t even take you an hour to learn and implement some of these on-page optimization techniques. But you may ask me, why it is so important? – Well literally speaking, if you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.

Below I have tried to summarize some of the most important on-page optimization techniques for you. You can implement some of these if not all to give your site a better exposure to the search engines as well as to increase your overall CTR (Click-Through-Rate) ratio.

1. Title Optimization

A site’s title tag is by far the most important website optimization element. A title tag should be short but descriptive enough for your visitors to identify you and your business. Title tag is the first thing that is shown & indexed by the search engines. So naturally it is given a very high importance – out of thousands results that a searcher sees, your site’s title has to be appealing enough for him to want to find out more information. On the other hand, your title has to be appealing enough to the search engine in order to rank you above thousands of other similar websites like yours.

Important things to include in your title:

• Your Name/ Business Name / Site Name: This is very important for breading propose. If you feel that your customers may search you by your brand name than it’s also useful to put it somewhere in your title.
• Keywords: If you want to rank for a certain keywords it is always good to place some of them in your title tag. A Title tag represents the whole flavor & content of your website. So if you are selling pizza online you can include keywords like – order pizza, home delivery pizza etc in your title tag. Don’t staff too many keywords in your title. Write a title which is readable to humans & also good for the search engine.
• Include your 1-800 or other toll-free numbers: Some may not agree with me on this, but I think including your phone number in the title tag does help your visitors to take a direct action! It also makes your site look more professional and legit when it’s being displayed in the SERP (Search Engine Result Page). Searchers are likely to ‘click’ on the result that has a phone number attached to it because in their unconscious mind, they will have a good impression on the authenticity of the business and the level of support. If you prefer not to include your number in the title tag, you can alternatively include it in your Meta Description which will give you almost the same benefits.

2. Meta Tags Optimization

A site’s Meta tags may not be as important as it used to be before, however I feel that Meta Description is something you can’t just ignore. A site’s Meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in. This small piece of text can be considered as a selling snippet, if a searcher finds it appealing he is likely to click and go inside your page to find out more information. But if your Meta Description is too generic and isn’t written too well then there is a good chance that your site will simply be ignored.

Important things to include in your Meta Description:

• Include your Selling Point– Tell your customers what they want to hear through your site’s Meta Description, and you will definitely get some advantage over others in the SERP. For instance – if you sell ‘cheap web hosting’ then including a phrase like “hosting starting from only $0.99” may result in more clicks and visitors because your description will exactly match the flavor of search performed by the user.
• Keywords – Including some of your keywords will give you some advantage in Google’s relevancy algorithm.
• 1-800 or other Toll Free Numbers – if you haven’t included this already in your title, you can rather include it in your Meta description. If the users have skype installed on their system, any number on their browser will become clickable which will result in a direct skype-out call. So basically, if your number appears in the Meta description some of your customers might just prefer to call you directly instead of going through your site.

3.Important HTML Tags

It is necessary for you to highlight certain parts of your website that you want your readers to look at. There are several tags in html which allows you to do so. For instance – the header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc. The text inside your header tags (e.g. [h1]) is given very high importance by the search engine. Usually you can use them to define the page/post titles or the important sections of your website.

Header Elements:

• Header 1: Header 1 should be used to define the most important section of your page. Usually Header 1 is used for Site’s title or header text.
• Header 2 & 3: Header 2 and 3 can be used for Page/Post titles or important sections of your pages. Separating your content with headers is a good practice as it makes your site more readable and easy to navigate.

Text Styles:

• Bold: You can bold (e.g. [strong]) certain words which are of high importance. Sometimes it’s good to bold your keywords where appropriate. However overdoing this may get you penalized.
• Italic: You can use the [em] tag to emphasize certain words which will appear in italic.
• Quote: This is very useful when you are quoting from someone.

4. Keyword Optimization & Synonyms

Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords & your content.

Important elements of Keyword Optimization:

• Research: Do a proper research before you decide on your keywords. There are plenty of free tools out there that can help you to do keyword research. Some of my personal favorites are: SEObook Keyword Suggestion tool, Google Adwords Keyword Tool & Overture Keyword Tool.
• Keyword Density: Try to have a moderate keyword density so that it can help the search engine to determine that your page is indeed related & relevant to the keyword that you are targeting.
• Synonyms & Related Keywords: I personally like to use synonyms instead of having a high keyword density. This helps to make my content sound natural but still helps in SEO.
• Long Tail Keywords: It’s often good to target some long tail keywords as they are comparatively easier to rank for. During your keyword research you should be able to gather some good long tail keywords that you can optimize your site for. But you can also come up with your own long tail keywords; for example try adding some common words like – ‘best’, ‘free’, ‘cheap’, ‘top’ etc. along with your actual keyword and you might eventually get some good long tail keywords.

5. Link Optimization

It is important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation.

Important elements of Link Optimization:

• Try using good Anchor Text when you are linking to other people. Include the appropriate keyword in the anchor text which gives the outbound link a ‘proper meaning’ and value.
• A good & clean Internal Link Structure with proper use of anchor text will definitely help. E.g. “Credit Card Application” is a better anchor text compared to “click here”
• If you are using a CMS, then try using permalinks. This way your keywords/post title will be on the link itself and thus it will valued more by the search engines.

6. Image Optimization

If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.

Some Important Image Optimization Elements:

• Alt text : ALT text or Alternate Text is the text to describe your image when your mouse moves over an image on your web page. The text should be meaningful but short. You can use your relevant keywords as ALT text. If your browser can’t display the image for some reason, the alt text is used in place of that particular image.
• File name : always use meaningful file name for your images, use names like “apple-iphone-cover.jpg” instead of meaningless “DSC24045.jpg”. Keep image file name same or similar to the ALT text.
• Image Title : always use the title tag in images which will show the title as tool tip when a user moves his mouse over the image. Example of an image with title tag: [img src=”http://imagelocation.jpg” alt=”Image description” title=”Title of the Image”]
• Image Linking : Whenever you want to link to your image, use the image keywords in your link text. Example: use “view an Apple iPhone”, instead of “Click here to view” as the anchor text.